Do cognitive biases condition environmental concern? The case of Italy and Spain

This paper tackles whether it is possible to identify cognitive biases that foster environmental concern among public opinion. In particular, the study focuses on mere exposure effect. Regression analysis was conducted data concerning Spain and Italy test hypotheses (1) exposing individuals proenvironmental stimuli in form of physical natural environments or recycling policies (2) belonging younger generations today associated with a greater extent concern. The results confirmed both hypotheses, suggesting affect their everyday lives, besides being beneficial for environment, make opinion more conscious about issue